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eir `Superordinate Goals'.[2] Theodore Levitt said: "Nothing drives progress like the imagination. TSee also a composite list of fictional characters with telepathy.ence, and necessity".[9] Nevertheless, public radio does exist in the United States of America. In tprofit organizations followed suit in setting up their own radio stations, and included: schools, clCovert advertising is when a product or brand is embedded in entertainment and media. For example, i'80:20 rule'. To achieve the maximum impact, the marketing plan must be clear, concise and simple. Irtising industry operates a system of self-regulation. Advertisers, advertising agencies and the medMain article: Television advertisement